The client understood the original brand design had become outdated and lacked personality. My team and I saw immediately it needed a more contemporary and positive feel. We set about creating a new logo that was forward-looking, contemporary, and created a sense of possibilities. Combined the logo with a new tagline – “Redefining what’s possible”, to articulate the organization’s essence. In addition, their legacy website was difficult to navigate and didn’t present the content in an intuitive, easy to follow way. We established a clear customer journey path on a website that was both upbeat, clear, and intuitive. The new brand and website were an instant hit with users and made it much easier for them to take advantage of the varied services Sunrise offered and make monetary contributions.
Down the road, the client asked for the ability to sell merchandise through the website. We then developed a fully-functioning ecommerce subdomain on the WordPress Woocommerce platform. This initiative was a huge help in garnering support for a good cause.